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Hype & Genius
The Benchmark

The Benchmark.

The first fair practice standard for the creative industries. A certification for organisations that engage creative talent well, and want to be recognised for it.

The Benchmark exists to raise the standard of how the creative industries engage talent, and to recognise the organisations already doing it well. It is a single certification covering payment, conditions, safeguarding, inclusion and progression, built specifically for the creative sector and grounded in evidence of what works.

The framework

The five pillars

01
Payment and financial fairness

Creative work paid properly and on time, from day rates to invoices, with no reliance on unpaid labour to get in or get on.

02
Working conditions and hours

Workloads, hours and environments that people can sustain, so good work does not come at the cost of the people making it.

03
Safeguarding and behaviour

Safe, respectful working cultures, with clear standards of behaviour and routes to raise concerns that are actually used.

04
Diversity, inclusion and social mobility

Organisations open to talent from every background, in who is hired, who progresses, and who leads.

05
Progression and investment

Routes to develop and advance, with organisations investing in the people whose creativity they rely on.

The evidence

Built on evidence

The Benchmark is grounded in extensive research into working conditions across the creative industries, and into what makes certification schemes succeed. It learns from established models like B Corp, the Living Wage and the Good Work Standard, and is designed specifically for how the creative sector operates, including freelance and project-based work.

Research / report visual to follow

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