We help organisations build creative practice that works on both sides, for the business and for the people in it. We can say that with confidence because we sit on both sides ourselves, advising the industry while working directly with creatives every day.
What we do
A clear-eyed look at how your organisation works with creatives, across pay, conditions, hiring, progression and practice. We assess where you stand, benchmark it against the best in the sector, and give you a practical route to stronger, fairer ways of working.
Advice on how your organisation engages creativity and culture, from creative workforce strategy to how you build, keep and develop creative talent. We help you shape an approach that is credible, inclusive by design, and built for the long term.
Sessions and programmes that build your team's understanding of the creative industries and the people in them, led by practitioners who are active in the sector now. Practical, current, and shaped around your organisation.
Selected work
We advised on the development of cultural programming for The West Lounge, the members' lounge at One West Point, from naming the space to attract a creative community, through to the programming and events schedule, and the creative direction behind it, including the selection of DJs and session leaders.
We consulted on the development of a music business programme at the Dugdale Arts Centre, advising on how best to design provision to attract and engage musicians in Enfield.
Start a conversation
Tell us what you are working on and we will come back to you within two working days. If you would rather talk it through first, book a call directly.
Consultancy questions
- What does Hype & Genius consultancy actually deliver?
Three things. Structural audits and reviews, which assess how an organisation works with creatives across pay, conditions, hiring, progression and practice, benchmark it against the sector, and set out a practical route forward. Strategy and culture work, covering creative workforce strategy and how an organisation builds, keeps and develops creative talent. And training and capability sessions, led by practitioners active in the sector now.
- Who is the consultancy for?
Brands, institutions, funders, local authorities, venues and cultural organisations that engage creative talent and want to do it better. If your organisation commissions, employs, funds or programmes creative work, the consultancy applies.
- What makes Hype & Genius different from a standard management consultancy?
We sit on both sides of the sector. We advise the industry while working directly with creatives every day through our programmes and camps, so recommendations are tested against real delivery rather than drawn from desk research alone. The thinking behind the work is our own methodology, developed through direct delivery with over 2,500 creatives.
- How does a consultancy engagement start?
Start a conversation through the Work with us page or book a call. We take time to understand how your organisation operates, test what we find against best practice across the sector, and give you recommendations built to be implemented.