Be the genius
behind the hype

Award winning social enterprise, dedicated to protecting the future of creativity.

Be the genius
behind the hype

Award winning social enterprise, dedicated to protecting the future of creativity.

Be the genius
behind the hype

Award winning social enterprise, dedicated to protecting the future of creativity.

Be the genius
behind the hype

Award winning social enterprise, dedicated to protecting the future of creativity.

Be the genius
behind the hype

Award winning social enterprise, dedicated to protecting the future of creativity.

Be the genius
behind the hype

Award winning social enterprise, dedicated to protecting the future of creativity.

Be the genius
behind the hype

Award winning social enterprise, dedicated to protecting the future of creativity.

Who Are We?

Hype & Genius is an award-winning social enterprise, dedicated to empowering creatives and dismantling exploitation in the industry.

Our Mission

Our mission is to remove inequality in the creative industry so that creatives can have careers free from exploitation.

We work in a 2-fold way:

1. With organisations to lobby for change, consult on policy, uphold our benchmark standard and curate new experiences so that we can ensure better practices and a less exploitative creative industry.

2. Directly with the creatives themselves through training, incubators, access to spaces and equipment, events and exclusive opportunities.

We believe that in order to make change in the industry, it's important to be involved at all levels.

Why?

The creative industry is exploitative.
Creative careers are more underpaid than any other industries, especially for up and coming new talent. For example, creatives are more likely to do unpaid work - and often a lot of creatives are not credited for their work. These issues disproportionately impact Black, female, disabled and young creatives.
We want to level the playing field.

Areas of focus

MUSIC
FASHION
TV & FILM
CONTENT CREATION
PERFORMING ARTS
Entrepreneurship
Tech
Education

Music: We work at all levels of the music industry, from production training, writing camps, artist development, events and music business masterclasses and training courses. Join Hype & Genius to be part of a thriving community in the music industry, where we create opportunities for artists to showcase their talent and build connections in the dynamic world of music.

Fashion: Our fashion courses range from design, to fashion entrepreneurship, styling and beyond. Experience the pulse of the fashion scene with Hype & Genius as we build a community that celebrates creativity, offering exciting opportunities for aspiring fashion designers, models, and enthusiasts.

TV/Film: Partnering with the likes of Warner Bros. Discovery, Garden Studios and working with some of the best directors and producers in the country, we’re able to support aspiring creatives in all roles and levels of the production industry. Hype & Genius is your gateway to the world of TV and film, providing a supportive community and unique opportunities for those passionate about storytelling, acting, and film production.

Content Creation: Hype & Genius is building a community for content creators offering education and opportunities for creators to explore and express their ideas across various mediums, from digital content to visual arts.

 

Performing Arts: Dive into the performing arts community at Hype & Genius, where we foster talent and provide platforms for performers to shine, whether in theatre, dance, or any other form of live entertainment.

Music: We work at all levels of the music industry, from production training, writing camps, artist development, events and music business masterclasses and training courses. Join Hype & Genius to be part of a thriving community in the music industry, where we create opportunities for artists to showcase their talent and build connections in the dynamic world of music.

Fashion: Our fashion courses range from design, to fashion entrepreneurship, styling and beyond. Experience the pulse of the fashion scene with Hype & Genius as we build a community that celebrates creativity, offering exciting opportunities for aspiring fashion designers, models, and enthusiasts.

TV/Film: Partnering with the likes of Warner Bros. Discovery, Garden Studios and working with some of the best directors and producers in the country, we’re able to support aspiring creatives in all roles and levels of the production industry. Hype & Genius is your gateway to the world of TV and film, providing a supportive community and unique opportunities for those passionate about storytelling, acting, and film production.

Content Creation: Hype & Genius is building a community for content creators offering education and opportunities for creators to explore and express their ideas across various mediums, from digital content to visual arts.

 

Performing Arts: Dive into the performing arts community at Hype & Genius, where we foster talent and provide platforms for performers to shine, whether in theatre, dance, or any other form of live entertainment.

Latest from Hype & Genius

@hypeandgenius
Hype & Genius

@hypeandgenius

Award-winning social enterprise, dedicated to empowering creatives and dismantling exploitation in the industry.
  • In the creative industry, it’s crucial to understand what some commonly thrown around words actually mean…. It could save you a lot of time and money
  • Founder diaries // Korinna reflects on the evolution of Hype & Genius from its original incarnation as a blog and YouTube channel she launched in 2011, growing it into a team alongside friends she’d met on Twitter, to its current form as a social enterprise and creative agency co-founded with Lylo Gold.​​​​​​​​​​​​​​​​
  • Last few days to apply for our creative business incubator. Details ⬇️

Whether you need to know how to register properly on companies house, the difference between being a sole trader vs limited company, or you’re at the point of building out a full marketing plan… it doesn’t matter! 

This incubator is designed for creatives and entrepreneurs, at any stage, to dedicate a few hours per week to focusing on the business side that often gets forgotten.

Wednesday evenings in Camden.

Link in bio.
  • Asking the industry what they’re doing to support new talent 

Ft @shubbz1 founder of @divrsemedia
  • How do you feel like you could be more supported in the creative industry? 🎤
  • We’re back! The 2nd iteration of our Creative Business Incubator launches next month… built for creatives and entrepreneurs who need support with ‘the business side’ of things!

You’ve got the creative side down, you have your entrepreneurial idea but all of those business, ops and admin duties need some attention? 👀
This 6-session incubator gives you focused time to get the back of house in order, delivered in a way that suits a creative individual. 

Link in bio with all the info you need. 

Funded by @youngcamdenfoundation
  • Founder diaries // The want and need for a space in the creative industry 

🎥 @trysuttin
  • The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
  • Creative toolkit workshop 👩🏾‍🎨🔧
In the creative industry, it’s crucial to understand what some commonly thrown around words actually mean…. It could save you a lot of time and money
In the creative industry, it’s crucial to understand what some commonly thrown around words actually mean…. It could save you a lot of time and money
1 week ago
View on Instagram |
1/9
Founder diaries // Korinna reflects on the evolution of Hype & Genius from its original incarnation as a blog and YouTube channel she launched in 2011, growing it into a team alongside friends she’d met on Twitter, to its current form as a social enterprise and creative agency co-founded with Lylo Gold.​​​​​​​​​​​​​​​​
2 weeks ago
View on Instagram |
2/9
Last few days to apply for our creative business incubator. Details ⬇️

Whether you need to know how to register properly on companies house, the difference between being a sole trader vs limited company, or you’re at the point of building out a full marketing plan… it doesn’t matter! 

This incubator is designed for creatives and entrepreneurs, at any stage, to dedicate a few hours per week to focusing on the business side that often gets forgotten.

Wednesday evenings in Camden.

Link in bio.
Last few days to apply for our creative business incubator. Details ⬇️

Whether you need to know how to register properly on companies house, the difference between being a sole trader vs limited company, or you’re at the point of building out a full marketing plan… it doesn’t matter! 

This incubator is designed for creatives and entrepreneurs, at any stage, to dedicate a few hours per week to focusing on the business side that often gets forgotten.

Wednesday evenings in Camden.

Link in bio.
Last few days to apply for our creative business incubator. Details ⬇️

Whether you need to know how to register properly on companies house, the difference between being a sole trader vs limited company, or you’re at the point of building out a full marketing plan… it doesn’t matter! 

This incubator is designed for creatives and entrepreneurs, at any stage, to dedicate a few hours per week to focusing on the business side that often gets forgotten.

Wednesday evenings in Camden.

Link in bio.
Last few days to apply for our creative business incubator. Details ⬇️ Whether you need to know how to register properly on companies house, the difference between being a sole trader vs limited company, or you’re at the point of building out a full marketing plan… it doesn’t matter! This incubator is designed for creatives and entrepreneurs, at any stage, to dedicate a few hours per week to focusing on the business side that often gets forgotten. Wednesday evenings in Camden. Link in bio.
2 weeks ago
View on Instagram |
3/9
Asking the industry what they’re doing to support new talent Ft @shubbz1 founder of @divrsemedia
2 weeks ago
View on Instagram |
4/9
How do you feel like you could be more supported in the creative industry? 🎤
3 weeks ago
View on Instagram |
5/9
We’re back! The 2nd iteration of our Creative Business Incubator launches next month… built for creatives and entrepreneurs who need support with ‘the business side’ of things!

You’ve got the creative side down, you have your entrepreneurial idea but all of those business, ops and admin duties need some attention? 👀
This 6-session incubator gives you focused time to get the back of house in order, delivered in a way that suits a creative individual. 

Link in bio with all the info you need. 

Funded by @youngcamdenfoundation
We’re back! The 2nd iteration of our Creative Business Incubator launches next month… built for creatives and entrepreneurs who need support with ‘the business side’ of things!

You’ve got the creative side down, you have your entrepreneurial idea but all of those business, ops and admin duties need some attention? 👀
This 6-session incubator gives you focused time to get the back of house in order, delivered in a way that suits a creative individual. 

Link in bio with all the info you need. 

Funded by @youngcamdenfoundation
We’re back! The 2nd iteration of our Creative Business Incubator launches next month… built for creatives and entrepreneurs who need support with ‘the business side’ of things! You’ve got the creative side down, you have your entrepreneurial idea but all of those business, ops and admin duties need some attention? 👀 This 6-session incubator gives you focused time to get the back of house in order, delivered in a way that suits a creative individual. Link in bio with all the info you need. Funded by @youngcamdenfoundation
3 weeks ago
View on Instagram |
6/9
Founder diaries // The want and need for a space in the creative industry 🎥 @trysuttin
3 weeks ago
View on Instagram |
7/9
The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
The 2026 Creative Industry Census has just been released by @majorplayers, swipe through to see some of the data we found most interesting as well as our thoughts at the end. 📊 💭
1 month ago
View on Instagram |
8/9
Creative toolkit workshop 👩🏾‍🎨🔧
Creative toolkit workshop 👩🏾‍🎨🔧
Creative toolkit workshop 👩🏾‍🎨🔧
Creative toolkit workshop 👩🏾‍🎨🔧
Creative toolkit workshop 👩🏾‍🎨🔧
Creative toolkit workshop 👩🏾‍🎨🔧
7 months ago
View on Instagram |
9/9

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Hype & Genius

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