We are an award-winning creative cultural body. We advise brands, institutions and funders on the structural problems in the creative industries, from exploitation to access, and we deliver the creative work, partnerships and programmes that put it into practice. Over 2,500 creatives have come through that work.
How we work
Advisory work for brands, institutions and funders fixing how they operate.
Our approach, and the standards the rest of the work is built on.
Creative work and partnerships, delivered with cultural credibility.
Direct delivery with creatives, and what is open to apply for now.
follow the culture
Insights
Transform your creative talent into a thriving business with East London's premier Creative Business Incubator. Designed specifically for young creatives aged 18-30 in Hackney, Newham, Tower Hamlets and Waltham Forest, this fully-funded programme combines intensive workshops, mentorship, and a unique pop-up shop opportunity. Whether you're a digital creator, fashion designer, or visual artist, get the practical skills and industry connections you need to build a sustainable creative business. Limited to 15 spaces - apply now to join East London's next generation of creative entrepreneurs.
Are you a young creative looking to start your career in the UK? Here is the guide that will help you understand the challenges for young creatives in the UK and how you can overcome them.
Over 150+ applications from performers and creatives in the UK for Hype & Genius x Nandos Music Showcase
Hype & Genius, in short
- What is Hype & Genius?
Hype & Genius is an award-winning creative cultural body and social enterprise working across the UK creative industries, and winner of the Partnership Working Award at the London Youth Awards 2023. We do three things: advise brands, institutions and funders on the structural problems in the sector, deliver creative work and cultural programming as an agency, and run free and funded programmes for creatives. Over 2,500 creatives have come through our programmes across music, fashion, media and content.
- What does Hype & Genius do?
We work in three arms. Our consultancy runs structural audits, workforce strategy and training for organisations that engage creatives. Our agency designs and delivers brand activations, events, cultural programming and talent-led content. Our programmes are free and funded training across music, fashion, content and creative business, taught by people working in the industry now. We also run The Benchmark, a fair practice standard for the creative industries.
- Who does Hype & Genius work with?
On one side, brands, institutions, funders, local authorities and cultural organisations who want to work better with creative talent. On the other, creatives themselves, through programmes and music camps. Past partners and delivery contexts include Fender, Westminster Council, Warner Bros. Discovery, Nando’s, Garden Studios and the London Enterprise and Development Company.
- Where is Hype & Genius based?
Hype & Genius works UK-wide. Programmes and creative delivery have run across London and beyond, and consultancy work is delivered nationally, remotely or on site.
- How do I get in touch with Hype & Genius?
Use the enquiry form on the Work with us page at hypeandgenius.com/work-with-us, email info@hypeandgenius.com, or book a call directly. We come back on enquiries within two working days.