Based in the heart of East London’s creative scene, our latest Creative Business Incubator is transforming creatives into true creative entrepreneurs. From digital creators to fashion designers, we understand the unique challenges facing creatives in East London. We’re specifically working with creatives living in Hackney, Tower Hamlets, Newham and Waltham Forest.
Let’s be real – mastering your craft is one thing, but turning it into a sustainable business? That’s a whole new set of skills to even begin to unpack. Through our creative sector expertise, we help you build robust revenue streams while staying true to your authentic creative practice.
This isn’t just another business course. We’ve designed this creative enterprise programme specifically for East London’s emerging creative talent. Through hands-on creative business mentorship, you’ll develop practical skills that actually work in today’s creative industry.
You’ll receive:
Master the essentials of creative enterprise:
Turn your talent into profit:
Stand out in the creative marketplace:
Selected participants showcase their work in prime East London retail space. This hands-on opportunity offers:
We’re happy to answer your FAQ’s
Think of it like a greenhouse for your creative business – providing the perfect environment and conditions for growth. Our incubator combines hands-on training, mentorship, and real-world opportunities specifically designed for creative entrepreneurs. It’s not just about learning – it’s about implementing and growing with support.
Each workshop runs for 4 hours, combining interactive learning, practical exercises, and real-world planning in small groups of up to 15 people. We understand you might be juggling other commitments, so we offer flexible scheduling options:
The specific schedule will be discussed during your interview, allowing you to choose the format that best fits your lifestyle. Whichever option you choose, you’ll need to attend all three workshops to complete the programme.
Whether you’re still in the planning stages or you’ve been running for up to 3 years, you’re welcome to apply. We work with creatives at all stages – from those with just an idea and some samples, to those already making consistent sales.
That’s exactly why this incubator exists! Many participants join specifically because they’re struggling with profitability. We’ll help you understand your numbers, set appropriate prices, and develop strategies to make your creative practice financially sustainable.
Yes! Creative duos and co-founders are welcome to apply. However, both need to be able to attend all workshops. Please mention your co-founder in your application.
No – you can join at any stage. Whether you’re a sole trader, limited company, or still figuring out your business structure, we’ll help you understand the best path forward.
You’ll have ongoing access to our creative network, resources, and potential opportunities. Selected participants will also get the chance to take part in our pop-up shop opportunity.
Absolutely! Many creative entrepreneurs start their business while working other jobs. As long as you can commit to attending all three workshops, you’re welcome to apply.
Due to the connected nature of the programme, participants need to attend all three workshops. If you know in advance that you can’t make all dates, please let us know in your application.
We keep it simple – just tell us about your creative practice, where you’re at with your business, and what you hope to achieve. No long business plans or financial forecasts needed at this stage.
Start Your Creative Business Journey Today
Ready to join East London’s next generation of creative entrepreneurs? This fully-funded opportunity is limited to 15 participants per incubator, ensuring personalised support for every creative business.
More questions? Email: hypeandgenius@gmail.com
Supporting East London’s emerging creative talent. Building sustainable creative businesses. Creating real industry opportunities.
Proudly supported by Elevate Fund